In an effort to accelerate Kyriba’s growth in integrated working capital solutions, the company was looking to expand its offering to include a receivables marketplace. In preparation for its launch, Kyriba needed a key player to manage an internal launch plan and create key marketing content for its new offering. As the project manager, using competitive research and industry data, website content and collateral, including a fact sheet and white paper, were created to be utilized at launch. With an effective communications plan and marketing content in place, Kyriba is fully prepared to bring their new offering to market.
