In partnership with RadNet, a government sponsored cancer screening program was set to launch early next year in Qatar. RadNet was tasked with creating targeted messaging and a marketing plan to promote and drive participation in the cancer screening program. Working with a media agency in Qatar, we developed a marketing plan that include the best media outlets, insertion schedule and investment to reach the target audience. The government of Qatar is now equipped with an effective comprehensive marketing plan to successfully promote and drive participation in the cancer screening program.
