Invovoscribe’s corporate website was outdated, lacked structure and was not user friendly. Additionally, Invivoscribe had broadened its portfolio of product and services, yet these valuable offerings had not been clearly communicated to the market. Invivoscribe needed to enhance its positioning and organize its products and services into a more intelligible structure. Through a brand workshop, we identified Invovoscribe’s value and portfolio structure. We also updated Invivoscribe’s website to adapt and appeal to all target audiences.
