
In an effort to accelerate Kyriba’s growth in integrated working capital solutions, the company was looking to expand its offering to include a receivables marketplace. In preparation for its launch, Kyriba needed a key player to manage an internal launch plan and develop a sound go-to-market strategy for it’s new offering. As the project manager, using competitive research and industry data, a go-to-market plan was developed. With a strong go-to-market strategy and launch plan in place, Kyriba is fully prepared to bring their new offering to market.
ClientKyribaServicesStrategy & PlanningYear2014-2015Linkwww.kyriba.com